Social Media Policy

1. Introduction

Proscia GmbH (“Proscia”, “we”, “us”, “our”) recognizes the importance of social media in today’s digital landscape and actively engages with potential candidates, employers, and partners through platforms such as LinkedIn, Instagram, Facebook, and TikTok.
This Social Media Policy provides clear guidelines on how Proscia GmbH engages with social media platforms, how personal data is processed through social media interactions, and how we ensure compliance with data protection regulations, including the General Data Protection Regulation (GDPR) and Bundesdatenschutzgesetz (BDSG).

2. Purpose of Social Media Use

The use of social media by Proscia GmbH is intended to:

• Promote Proscia’s recruitment services and job opportunities.
• Engage with candidates, employers, and the broader community.
• Share industry-relevant content, company updates, and corporate values.
• Build brand awareness and establish a strong online presence.

We ensure that any engagement via social media is respectful, professional, and in compliance with applicable data protection laws.

3. Data Processing via Social Media

3.1. Personal Data We Process

When individuals interact with Proscia GmbH’s social media accounts, we may collect the following personal data:

• Contact details (if shared through direct messages, comments, or inquiries)
• Interaction data (likes, shares, comments, and views on posts)
• Profile information (publicly available profile information on platforms such as LinkedIn, Facebook, etc.)
• Communication data (if individuals contact us via social media platforms)

3.2. Legal Basis for Processing Data

The legal basis for processing personal data through social media interactions may include:

• Art. 6(1)(f) GDPR — Legitimate interest in engaging with individuals on social media to provide relevant recruitment services, respond to inquiries, and promote job opportunities.
• Art. 6(1)(a) GDPR — Consent, where applicable, for specific interactions (e.g., subscribing to a newsletter via social media).
• Art. 6(1)(b) GDPR — Performance of a contract or pre-contractual steps, such as processing job applications or inquiries.

3.3. Third-Party Social Media Platforms

When you interact with us on social media platforms such as LinkedIn, Instagram, Facebook, or TikTok, your data may be processed by these third-party platforms in accordance with their own privacy policies. We encourage you to review the privacy policies of these platforms to understand how they collect and process data.

• LinkedIn: LinkedIn Privacy Policy
• Facebook: Facebook Privacy Policy
• Instagram: Instagram Privacy Policy
• TikTok: TikTok Privacy Policy

Proscia GmbH is not responsible for how these third-party platforms process your data. However, we ensure that our interactions through these platforms comply with applicable data protection laws.

4. Social Media Interaction Guidelines

4.1. Communication and Engagement

• Respectful Engagement: All communications and comments should be professional and respectful. We reserve the right to remove or block any content or users that violate our community guidelines (e.g., offensive language, hate speech, harassment, etc.).
• Transparency: Any sponsored or paid content (e.g., job posts or advertisements) will be clearly marked as such.
• No Unsolicited Marketing: We will not use social media to send unsolicited marketing or recruitment communications without prior consent.

4.2. Use of Data for Job Recruitment

• Job Application Submissions: Candidates may apply for job opportunities through social media platforms (e.g., LinkedIn job posts). Any personal data provided will be processed in accordance with our Privacy Policy and Data Protection Policy.
• Job Search: Social media interactions, such as comments or messages, may be used to invite candidates to apply for specific job openings. However, all candidates will be informed about how their data is used and processed.

4.3. Employee Guidelines for Social Media Use

Proscia GmbH encourages responsible use of social media by employees. Employees must ensure that their personal use of social media does not conflict with the company’s values or reputation.

• Employees should avoid sharing confidential information or making statements on behalf of Proscia GmbH unless authorized.
• Personal opinions or posts should not be mistaken for official statements from Proscia GmbH.
• Employees should be mindful of their conduct online, particularly in professional networks like LinkedIn, to avoid any potential conflicts of interest or violation of ethical standards.

5. Cookies and Tracking Technologies on Social Media

Social media platforms, such as Facebook, Instagram, LinkedIn, and TikTok, use cookies and tracking technologies to collect data on user interactions. These technologies help improve user experience, track advertising effectiveness, and monitor engagement with posts and ads.

Proscia GmbH uses these platforms for advertising and marketing purposes, but we do not control how third-party platforms use cookies. If you want to manage your cookie preferences or withdraw consent, please refer to the Cookie Settings on each platform.

6. Rights of Data Subjects

Individuals have the following rights under the GDPR with respect to their personal data:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: If your personal data is incorrect or incomplete, you have the right to request that it be corrected.
• Right to Erasure: You can request the deletion of your personal data, subject to legal limitations.
• Right to Restriction of Processing: You may request that we restrict the processing of your data.
• Right to Data Portability: You may request your personal data in a structured, commonly used format.
• Right to Object: You have the right to object to the processing of your data in certain circumstances.

For more information about these rights, please refer to our Privacy Policy.

7. Retention of Social Media Data

We retain personal data collected through social media interactions for as long as necessary to fulfill the purposes for which it was collected, including:

• Job application data: Retained for a period of up to 6 months after recruitment decisions are made, unless extended consent is given by the individual.
• Engagement data: Interaction data (likes, comments, shares) is retained based on platform policies and our legitimate interests.

8. Modifications to this Social Media Policy

Proscia GmbH reserves the right to update this Social Media Policy periodically to reflect changes in social media platform usage, legal requirements, or business practices. Any changes will be posted on this page.

9. Contact Information

If you have any questions or concerns regarding this Social Media Policy, or if you would like to exercise your rights under the GDPR, please contact:

Proscia GmbH
Paulsborner Str. 50a
14193 Berlin, Germany
Email: info@proscia.de
Phone: +49 (0)30 12345678